09 March, 2014

Copa Controversy

Continuing with the mantra that "bad press is still press," the media reporting on the upcoming Brazil-hosted FIFA World Cup took a break from the typical bashing of unfinished stadiums, infrastructural challenges, and general governmental corruption to bring you this:


It seems that Adidas has introduced a line of World Cup themed apparel in the US that has Brazilian authorities and event organizers upset.  Understandably, by hosting the World Cup, Brazil hopes to highlight other aspects of the country other than the stereotypical beaches and butts.  Or at least wants to be the sole controller and perpetuator of such stereotypes. 

Hopefully they will lead by example when the Opening Ceremonies debut on June 12th and allude to nothing tropical or sexual.

Edited to add: These mock designs were proposed as a preferred alternative by the Ministry of Sport. Well played, Brasil.


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